Showcasing Creativity Through Outstanding Project Design
Karamana
Branding
2024
This branding project was crafted for a boutique floral business aiming to express elegance, freshness, and emotional warmth. The identity captures the delicate nature of floristry through soft forms, graceful typography, and a color palette inspired by nature. It reflects both creativity and calm in a visually cohesive way.
From the logo to packaging accents, every brand touchpoint was designed to evoke feelings of joy, care, and sophistication. The identity system includes a custom wordmark, floral illustrations, brand colors, and print-ready assets—perfectly suited for both everyday bouquets and luxury floral arrangements.
The client lacked a clear and memorable brand presence. Their visuals were generic, inconsistent, and didn’t convey the emotional value or quality of their floral products—making it difficult to connect with their ideal customers.
We built a refined and romantic brand identity that feels both personal and professional. With thoughtful details and timeless design elements, the new branding now helps the business stand out, build trust, and leave a lasting impression—just like their flowers do.