Showcasing Creativity Through Outstanding Project Design
CalesteRoyale
Branding
2025
Caleste Royale is a luxury hotel brand designed for discerning travelers and business professionals who value comfort, culture, and sophistication. The branding direction focuses on crafting a visual identity that feels timeless, elegant, and emotionally rich—reflecting the hotel’s promise of high-end service and immersive guest experiences.
The visual identity features luxurious typography, a refined logo system, and a warm, serene color palette that conveys exclusivity without feeling distant. Every element—from logo marks to collateral design—was created to balance prestige with hospitality, making guests feel both important and warmly welcomed.
Caleste Royale needed a brand presence that could compete with established luxury hotels while maintaining its unique blend of cultural depth and personal service. The lack of a strong identity made it difficult to communicate their positioning clearly to their target audience.
We developed a high-end brand identity rooted in elegance, warmth, and cultural richness. Through carefully chosen typefaces, color harmony, and symbolic design elements, the new branding expresses the hotel’s values while attracting guests seeking more than just a place to stay—an experience to remember.